Posts made in July, 2017

on Jul 31, 2017

By Tony Connelly The extent of Facebook’s ability to influence political opinions has been revealed in a new study highlighting the effectiveness of psychographic profiling in target advertising. Research from the Online Privacy Foundation has shown targeted ads using voters’ publicly stated interests are more successful in shaping attitudes. Known as ‘psychographic profiling’, the practice classifies people into personality types using data from social networks such as Facebook. It allows groups to hone their messages to match the personality types of their targets during political campaigning and has been used by the likes of Cambridge Analytica and AggregateIQ to serve ‘dark ads’. Facebook has Read full story › Source: The Drum...

on Jul 31, 2017

By Rebecca Stewart Facebook Stories, the platform’s ephemeral video and image-sharing service, has enabled public sharing in a move that could present a further challenge to Snapchat. The social network has confirmed to TechCrunch that Stories settings have been tweaked to allow users to share updates with a public following, rather than just their friends. The ability to do so could allow social media influencers and public figures to share updates with fans. Facebook launched Stories in March, affording users the chance to stitch a chronological slideshow of videos and pictures to share with friends. The opening up of Read full story › Source: The Drum...

on Jul 31, 2017

By Minda Smiley Welcome to Independent Influence, a weekly series that spotlights the work, perspectives and inspirations behind independent agencies across the country. This week we’re featuring Atlanta-based word-of-mouth marketing agency Fizz and its collection of signs that employees have purchased over the years. Ted Wright, founder and chief executive of word-of-mouth marketing agency Fizz, has a thing for outsider art. His interest in art began as a child when he began reading books by best-selling author and illustrator Richard Scarry, whose illustrations are notable for their rich and colorful details. As a teenager, he became interested in outsider art – a Read full story › Source: The Drum...

on Jul 31, 2017

By Danielle Gibson Artificial intelligence (AI) and machine learning are fast becoming widely understood by consumers. This can be seen at IBM with its latest involvement with Wimbledon and platforms, Watson and Ask Fred. Matt Candy, vice president and European leader at IBM Interactive Experience, says that there is opportunity to use AI to augment the human and put data and insight straight into their hands that would be otherwise unreachable. Candy is a judge for the DADI Awards 2017 and a new category for this event is Best Use of AI/Machine Learning. Talking to The Drum Read full story › Source: The Drum...

on Jul 31, 2017

By Minda Smiley The Drum’s first-ever 50 under 30 in the US will celebrate and honor talented women across the country who work in creativity. Over the past few months, our readers have nominated women who they believe are deserving of this recognition. With the help of a four-person industry judging panel, The Drum has determined its final 50, which will be unveiled next month. This year’s panel included MullenLowe Los Angeles executive creative director Margaret Keene, Colle+Voy executive creative director Laura Fegley, DDB New York chief creative officer Icaro Doria and Barker EVP-creative director Sandi Harari. The judges helped The Read full story › Source: The Drum...