By Danielle Gibson Brand safety is fast becoming more of a necessity for companies and speaking to The Drum, vice president of marketing at Media iQ Digital Ltd, Rachelle Daglis explains their three step system and gives insight on key industry trends, taking audience segmentation beyond demographics and microdata and the continuing expansion of programmatic. What has been the most innovative thing you have seen from the industry in the past year? Clearly, the fact that programmatic is moving beyond display is an exciting change, and the window programmatic data gives us into audience intent and behavior is remarkable. Programmatic Read full story › Source: The Drum...
Read MoreBy Danielle Gibson When it comes down to it, digital and traditional out of home (OOH) are completely separate elements, according to MediaCom UK‘s head of OOH trading. Posters on billboards that are up for a couple of weeks at a time do a fantastic job of the classic OOH deliverables; quick coverage and viewability, but with digital you need to be thinking right outside of the box. says you can expect to buy digital and traditional OOH and expect them to do the same job explains that you can’t just take two weeks’ worth of digital and 96 sheets, they Read full story › Source: The Drum...
Read MoreBy Mike Fantis It’s frustrating when opening times are incorrect online over the bank holiday. We’ve all been there, right? Ever visited a store that’s already closed, or make a call to a store that’s supposed to be open which goes un-answered? Over the August bank holiday, DAC Group reviewed whether or not brands would update their opening hours. When checking the opening hours, we used the brands’ Google My Business (GMB) listings. We checked various brands across a number of verticals on Google and Apple maps, including: Supermarkets Fashion retail Kitchen showrooms Furniture Postal delivery service Gym & leisure Telecoms Hardware retail Auto parts/care Our findings Of all the brands we checked, a Read full story › Source: The Drum...
Read MoreBy Katie Deighton Entertainment group Global is marking 25 years since the launch of Classic FM with a campaign that highlights how most people are moved by orchestral music, although they may not have a clue what the tracks they love are called. ‘You May Not Know The Name, But You Will Know The Music’ was created for Global by Mr President. The campaign comprises out of home and a cinema ad, which is soundtracked by world-famous classical pieces such as Gershwin’s Rhapsody in Blue and Rossini’s William Tell Overture. As the pieces play, typography describes the mood, memories and scenes they Read full story › Source: The Drum...
Read MoreBy Ben Callis Altogether now: Vorsprung durch Technik. Audi‘s mantra since the 80s. It doesn’t matter what it means, it’s mainly meant to sound German and cool – but it does have a meaning: progress through technology. The funny thing is, it’s in danger of looking bitterly ironic. Audi, and other large automakers like them, are at risk of being left out in the cold, and precisely because of technology. So, what will it mean to be a car brand in a world where people don’t drive anymore? According to J.G. Ballard, renowned car enthusiast (and author of Crash), “the key image Read full story › Source: The Drum...
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