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Neglected online information is costing your brand footfall

on Aug 31, 2017 | 0 comments

By Mike Fantis

It’s frustrating when opening times are incorrect online over the bank holiday. We’ve all been there, right? Ever visited a store that’s already closed, or make a call to a store that’s supposed to be open which goes un-answered?

Over the August bank holiday, DAC Group reviewed whether or not brands would update their opening hours.

When checking the opening hours, we used the brands’ Google My Business (GMB) listings. We checked various brands across a number of verticals on Google and Apple maps, including:

  • Supermarkets
  • Fashion retail
  • Kitchen showrooms
  • Furniture
  • Postal delivery service
  • Gym & leisure
  • Telecoms
  • Hardware retail
  • Auto parts/care

Our findings

Of all the brands we checked, a Read full story ›

Source: The Drum