Posts made in September, 2017

on Sep 30, 2017

By Taruka Srivastav The Full Service, the creative agency founded by Rankin joined forces with the British Heart Foundation to raise awareness about heart disease in its latest campaign. As part of the ‘heart for a heart’ campaign on World Heart Day (29 September), Led by agency, The Full Service, the campaign urged everyone, including some prominent artists and photographers, to create a heart and then post it across social media alongside #heartforaheart to stimulate conversations about heart disease. Contributors already include the likes of Love Magazine, John Richmond, Vivetta, Pam Hogg, Steven Tai, Charlotte Tilbury, Nigel Coates, Gered Mankowitz, David Read full story › Source: The Drum...

on Sep 30, 2017

By Taruka Srivastav UK’s black cab app, Gett in its latest advertising campaign has taken a dig at its rival Uber which has been denied a new private hire license by Transport for London. Gett’s campaign posters adorn the phrase ‘Uber fast, now that’s fit and proper’ to capture the market as an alternative to using the ride share app. The campaign will appear across stations and bus shelters throughout central London . Matteo de Renzi, managing director of Gett UK said: “As more people question the credentials of London’s transport providers, we wanted to remind customers that Gett offer an unparalleled Read full story › Source: The Drum...

on Sep 30, 2017

By Taruka Srivastav Ahead of the result on Australia’s same sex marriage, Leo Burnett London has pledged its support to the Australian LGBTQ+ community through a number of illustrations on Instagram. The agency’s art director, Cassandra Jamcotchian, through her illustrations on the Instagram page, The Daily Jam has urged people to vote yes. Some of the Illustrations depict two women kissing each other, two men kissing each other, countries that allow gay marriage and love is love. Leo Burnett London hasalso addressed the same message by adorning its Avonmore road office windows with the words ‘Say Yes, Australia.’ Jamcotchian and Hayley Read full story › Source: The Drum...

on Sep 29, 2017

By Haley Velasco To celebrate its 100th Anniversary, the 4A‘s has partnered with The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? The Drum is now interviewing 100 people at 4A’s member agencies — across all disciplines, levels, regions, and agency types — to get a glimpse into what drives them at work and what fuels them in life. Joanna Young is the management director at Team Read full story › Source: The Drum...

on Sep 29, 2017

A week after he announced that his company raised $35m in serices C funding, Michael Katz, mParticle, co-founder and chief executive officer, explains his theory on how it’s now possible for marketers to achieve identity resolution, even in an era of fragmented media consumption, and walled gardens. By now, most marketers recognize that cookies are a weak approximation for actual human beings, and severely limited when it comes to applications beyond web advertising, which still represents only a fraction of most brands’ overall marketing investment. Yet, the promise of “people-based marketing” to transform the customer experience remains largely Read full story › Source: The Drum...