By Jessica Goodfellow Anne-Marie Curtis promised “change is afoot” at Elle when she took the helm as editor-in-chief in April, a pledge that has manifested itself not only in the look and feel of the magazine but also in its editorial structure, revealed by the recent exit of her deputy, Lotte Jeffs. Jeffs was employed by Hearst’s fashion flagship Elle in November last year as acting editor-in-chief for its UK edition, following Lorraine Candy’s jump to the newspaper industry as luxury content director for the Sunday Times, and editor-in-chief of its fashion supplement Style. She held this role for six months Read full story › Source: The Drum...
Read MoreBy Katie Deighton Mercedes-Benz and French illustrator Mcbess have revealed the last spot in their Tongue Twister campaign, which promotes Mercedes’ smart safety systems through mind-bending imagery and alliterative audio. The new film, entitled Deer, dramatizes a fast and complicated traffic situation as a tongue twister, told poetically from the perspective of a specific safety system. Mcbess, who ‘doesn’t do colour’ and is inspired by Fleischer Studios’ original cartoons, illustrated the story of a Mercedes that has a near run in with a deer in the dark. The film aims to showcase the usefulness of the car’s Night View Assist. Conceived by Mercedes-Benz’s lead agency, Read full story › Source: The Drum...
Read MoreBy John McCarthy Channel 4 has tapped BBC Newsnight’s Ian Katz to serve as director of programmes, effectively replacing the role held by Jay Hunt before her surprise move to Apple TV’s European wing. Katz, once deputy editor of the Guardian, has a firm grounding in the news scene but came from leftfield as a candidate for the vacant role which will include commissioning factual and scripted content. The move marks the first major hire from new chief executive Alex Mahon, who only took up her post this week after beating Hunt to the top job. Mahon said: “Ian is an inspirational Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien There has been plenty written about how a wealth of creative talent is being infused into the US agency market from Latin America, but little has been done to see how that talent is adapting to working in another country. New findings will be released at the 3% Conference showing that, specifically for Brazilians, it is not a seamless transition between countries and cultures. The Lunch + Learn session on Thursday at the conference finds two Brazilian transplants talking about their native country people in ‘The Privilege Clash: A Brazilian Case Study.’ Laura Chiavone, chief strategy Read full story › Source: The Drum...
Read MoreBy John McCarthy The UK ad industry sees a turnover of £120bn annually according to figures from the Advertising Association. Now the trade body has announced proposals to help small and medium enterprises advertise earlier in their growth cycles, which it argues could power the economy through post-Brexit uncertainty. Speaking at the Edinburgh Front Foot event today (31 October), the Advertising Association’s chief executive, Stephen Woodford, outlined how the organisation was looking to educate small business leaders and reach out to Westminster and Holyrood to help finance SMEs’ first forays into advertising. The proposal was made directly to Angus Robertson, Read full story › Source: The Drum...
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