By Haley Velasco To celebrate its 100th anniversary, the 4A’s has partnered with The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? The Drum is now interviewing 100 people at 4A’s member agencies — across all disciplines, levels, regions, and agency types — to get a glimpse into what drives them at work and what fuels them in life. Norm Shearer is partner and chief creative officer at Cactus, an Read full story › Source: The Drum...
Read MoreBy Katie Deighton Martin Freeman has found himself embarrassed at a wedding and in a criminal mix-up in a car park in his tenure for Vodafone‘s ads so far. Now the actor finds himself as the lead role in an epic love story for the telecom brand’s Christmas campaign, which has been built on subtle, self-deprecating humour to win favour with a UK audience. A Christmas Love Story was created by WPP’s Team Red, creatively led by Ogilvy & Mather London. The saga is told across six pieces of content – two for TV and four Read full story › Source: The Drum...
Read MoreBy Gracie Page Voice user interfaces, or VUI (pronounced voo-ee, try it in your best French accent), are hot property right now. There doesn’t seem to be a week that goes by when we’re not reading about another Amazon Alexa brand partnership (most recently a Sonos integration), and with the launch of Apple’s answer to the Echo and Google’s Home Assistant coming in December, rest assured you’ll be hearing of friends’ misadventures with artificial intelligence over the Brussels sprouts before the year’s end. As novel as it might be to interact with AI as though with a human (at a friend’s house last week, Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav AS Roma has partnered with creative platform Fastory to unveil its first interactive mobile preview story ahead of its clash with Chelsea (31 October), it will run across Instagram Stories and Snapchat. As part of the partnership, Roma will further roll out eight special pieces of content to showcase Fastory tools and engage fans. Users need to go to AS Roma story and a chatbot will ask them questions like “What shirt number does Edin Dzeko wear for Roma?” followed by two more questions, short text content, video highlights, match stats and a call to Read full story › Source: The Drum...
Read MoreBy Lauren Ingram The freelance economy is on the rise with around 40% of people in the creative industries being self-employed nowadays, but pay can vary wildly, with some freelancers scraping by on cans of beans, and a select few able to choose which day they feel like working. With this in mind, at last week’s Power Suit Social, a set of events that aims to keep creative work commercially viable, we covered that most taboo of subjects: how to make money. Here’s a wrap up of the best tips and tricks for a healthier bank balance, whether you’re already a successful freelancer or Read full story › Source: The Drum...
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