By The Drum Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most on newly-launched creative on US national broadcast and cable TV. Spend on new ad placements on national TV reached $173 million during the week of November 20. Despite being the lead in for the Black Friday shopping weekend, spend saw a small decrease of 13 percent compared to the previous week. Apple was the top spending advertiser for the second Read full story › Source: The Drum...
Read MoreBy Bennett Bennett MetLife announced that MediaCom will lead all media planning and buying in the US. After a six-month review, the GroupM agency was selected to cover all of MetLife’s business lines in the US, including retirement and income products, property and casualty, and group benefits. Hugh Dineen, MetLife’s senior vice president and US chief marketing officer said of the announcement: “As we continue to transform marketing at MetLife, it is important that we have a partner who can drive a holistic and strategic view of all media, continue to challenge and push our thinking to new levels Read full story › Source: The Drum...
Read MoreBy Ronan Shields The Drum talks with Jay Stevens, Adform’s chief revenue officer, on how his team called out what it claims is the worst instance of ad fraud on record, how to prevent falling victim to such activity, as well as starving bad actors of income. Last week, the exposure of allegedly one of the biggest bot networks ever to be discovered underlined the looming threat that ad fraud poses to the digital media sector. Adform, the adtech outfit behind the revelation, claims the bot network – dubbed “Hyphbot” – was so sophisticated that it compromised up to 500,000 machines, and generated up Read full story › Source: The Drum...
Read MoreBy Bennett Bennett Deutsch Los Angeles was selected to handle media and creative duties for dining, cutlery and flatware brand Oneida. The announcement came after a one-month, closed competitive review. Deutsch’s scope of work will include creative and media duties, as well as social strategy and activation for its sister brand Anchor Hocking, an American-made leading glass manufacturer for the at-home chef. Oneida’s switch in agency of record came after their hiring of Proctor & Gamble veteran Jeff Jarrett as chief marketing officer. The company launched a corporate rebranding, as well as other strategic initiatives, leading to the recent Read full story › Source: The Drum...
Read MoreBy Minda Smiley Chipotle has announced that founder and chief executive Steve Ells will step into the role of executive chairman once the burrito chain finds a new leader for the company. According to Chipotle, a search committee is currently looking for a chief executive “with demonstrated turnaround expertise to help address the challenges facing the company, improve execution, build customer trust, and drive sales.” The Denver-based company has struggled to rebound from its 2015 E. coli, salmonella and norovirus outbreaks that sickened hundreds of people around the country. In July of this year, another norovirus outbreak was reported at one Read full story › Source: The Drum...
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