By John Glenday The Co-op and Costa Coffee have moved streets ahead of their competition after signing a product placement agreement with ITV that will see their branded storefronts take pride of place within a revamped Coronation Street set. The fictional street is being given a makeover akin to real-world High Streets as the march of chain retailers make their presence felt on the small screen. Moving beyond bricks and mortar the agreement will also encompass the appearance of matching posters, bags and cups which will be liberally sprinkled around the cobbled street, deepening an Read full story › Source: The Drum...
Read MoreBy Katie Deighton What does the future of TV look like? Well, there’s a very good chance it looks a lot like Alice Tonge, head of Channel 4’s in-house agency 4Creative and The Drum’s Creative Woman of the Year. We caught up with her to find out how she is pushing boundaries and pioneering creative collaboration. In 2005, Alice Tonge walked into Channel 4’s in-house creative department as a freelancer. She never left. After 12 years working on the broadcaster’s promotional advertising, brand identity and aesthetic design, she was named head of 4Creative last September; she was only three months into the job when Read full story › Source: The Drum...
Read MoreBy Ed Cheong This isn’t another thought piece about creativity. Nor is it about bravado, independence, data analytics or 2018’s latest buzzwords. It’s simply about the agency’s mentality. I don’t have the luxury of running the biggest creative and production department in town. But here, we believe that the size of our mentality is more important than the actual size of the team. Apart from local talents, our seats are filled with folks from South Africa, Germany, China, Brazil, India, Philippines, Indonesia, Malaysia, Myanmar, and even a Vietnamese writer who hails from Ukraine. Some might argue with a pitchfork that we’ve got to champion our own. Well, I’m Singaporean. And Read full story › Source: The Drum...
Read MoreBy Cameron Clarke CHI&Partners is no more. As of today, the advertising agency is adopting the name of its own holding company and will be known as The&Partnership London. Opened in 2001 as CHI (the initials of founders Simon Clemmow, Johnny Hornby and Charles Inge), the agency then set up The&Partnership in 2013 as a mini-network to house its own business and its affiliate companies. Today it is one of 15 agencies in the group, all sharing a single P&L, and its new name will better articulate its place as the “beating heart” of the operation, chief executive Sarah Golding told The Drum. “My belief Read full story › Source: The Drum...
Read MoreBy Shawn Lim The Opinion Collaborative (TOC), former owner of a Singapore socio-political website, The Online Citizen, has returned the SGD $5,000 of advertising revenue it received from UK-based Monsoons Book Club (MBC), after it was ordered to do so by the Infocomm Media Development Authority (IMDA). This is the first time a registered website in Singapore has been asked to return its advertising revenue. IMDA, a statutory board under the Ministry of Communications and Information (MCI), accused TOC of going against licensing conditions that prevents organisations registered under the Broadcasting (Class Licence) Notification from receiving foreign funds, unless its for ‘bona fide commercial purposes’. MBC Read full story › Source: The Drum...
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