By Ed Cheong

This isn’t another thought piece about creativity.

Nor is it about bravado, independence, data analytics or 2018’s latest buzzwords.

It’s simply about the agency’s mentality.

I don’t have the luxury of running the biggest creative and production department in town.

But here, we believe that the size of our mentality is more important than the actual size of the team.

Apart from local talents, our seats are filled with folks from South Africa, Germany, China, Brazil, India, Philippines, Indonesia, Malaysia, Myanmar, and even a Vietnamese writer who hails from Ukraine.

Some might argue with a pitchfork that we’ve got to champion our own.

Well, I’m Singaporean. And Read full story ›

Source: The Drum