By Kate Howe Looking back at January — a miserable month for some, but that time of the year when most of us are seeking a resurgence and a general sense of rebuilding. This revival story in the FT recently about Volkswagen (VW) and how it has risen like a phoenix out of the emissions scandal and now outselling rivals, is more profitable than before the crisis and investing €20bn in electric cars, made me think about our creative industry and what lessons we could learn to hold it together for the future. It has been a brutal few Read full story › Source: The Drum...
Read MoreBy Katie Deighton The Martin Agency has drastically altered the offering of its London outpost as it stops pitching for new work in order to solely service UPS, The Drum has learned. The shake-up will see the agency’s staff move out of its Belgravia office and into a shared space with parent holding company Interpublic Group (IPG). It follows a tumultuous year that saw the Virginia-headquartered shop shutter its New York office in April 2017 and lose its chief creative officer in a storm of sexual harassment allegations. The London arm was Martin’s Read full story › Source: The Drum...
Read MoreBy Lindsay Pattison Awareness is the first step towards change and the #MeToo movement was extraordinary; it empowered women to speak out and revealed the extent of assault and abuse faced by women around the world. But #TimesUp is meaningful in two ways, transformative even. Firstly it changes the message to one of action and secondly, it quickens the pace of change. It makes clear that now is the time to end ‘sexual assault, harassment and inequality in the workplace’. Unlike #MeToo, the #TimesUp movement allows women to call for change without having to disclose their personal experiences. Above Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Havas Media UK has seen its gender parity pay gap lower from a difference of 36% last year to 15% for 2018, The Drum has learned. The numbers, leaked late last week, show a company that has improved its division between men and women in recent months following the departure of a number of senior men, however it has said that it will strive for full parity in the future. The media division currently employs 470 people in the UK. A spokesperson for the company explained that the change in figures had stemmed from the departure Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Nike leads Adidas as the sportswear brand with most valuable football players sponsorship deals. According to a study by the CIES Football Observatory in Neuchatel, Switzerland, the combined value of the 100 most expensive players in the professional leagues of England, France, Germany, Italy and Spain has hit €8.97bn ($11.2 bn). Combining data on individual shoe sponsors revealed that 57% of that value came from players wearing Nike boots — including Alexis Sanchez and Virgil Van Dijk — compared with 33% from those wearing Adidas. While, athletes endorsing footwear from Puma SE and Under Armour Inc. Read full story › Source: The Drum...
Read More
Industry News