Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Kate Howe: The transformation of Volkswagen shows us how to make the agency elephants dance

on Jan 30, 2018 | 0 comments

By Kate Howe

Looking back at January — a miserable month for some, but that time of the year when most of us are seeking a resurgence and a general sense of rebuilding.

This revival story in the FT recently about Volkswagen (VW) and how it has risen like a phoenix out of the emissions scandal and now outselling rivals, is more profitable than before the crisis and investing €20bn in electric cars, made me think about our creative industry and what lessons we could learn to hold it together for the future.

It has been a brutal few Read full story ›

Source: The Drum