Posts made in January, 2018

on Jan 23, 2018

By Shawn Lim Having previously introduced the SelfieSTIX, a specially designed clip that attaches the DentaStix to the top of your smartphone to help dog owners create perfect selfies with their pets, Pedigree has now launched the SelfieSTIX app that lets people add fun filters to their dogs’ perfect photos. The app easily converts peoples’ canine companions into a delightful cast of characters, including police officers, aviators, university graduates, safari explorers and cowboys by using a unique combination of canine facial recognition technology and machine learning to track the dog’s face, which allows for accurate placing of the filters. It then lets people share Read full story › Source: The Drum...

on Jan 23, 2018

By Danielle Long Lynx has added fuel to the long-burning rivalry between Australia and New Zealand with a cheeky new campaign to promote its newest fragrance, Lynx Australia. The campaign, which features New Zealand actor Julian Dennison (Hunt for the Wilderpeople), launches the new fragrance by promoting the confidence it can provide men – even kiwis. The ad sees Dennison play Humphrey, a young man in awe of his older brother’s talents, in particular, his ability to talk to girls. Humphrey is surprised to discover that his brother’s secret is just to be himself and to wear the fragrance of New Zealand’s rival Read full story › Source: The Drum...

on Jan 22, 2018

By Danielle Gibson The Drum caught up with three media industry experts and judges of The Drum Online Media Awards on their experiences and views on gender inequality in the industry. 2018 marks 100 years of women’s suffrage. Also, this year ninety years have passed since equal voting rights were established in the UK with the passing of the Equal Franchise Act of 1928, giving women (over 21) basic rights. Over the past nine decades, women’s rights have progressed tremendously however, many industries still see inequalities, including pay gaps between women and their male counterparts. Following the recent Read full story › Source: The Drum...

on Jan 22, 2018

By Shawn Lim A newly-conducted research has shown that only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality. The research, which was conducted by Inskin Media and Research Now, was based on interviews with 220 industry professionals online. It found 57% of those interviewed felt the influence of the sales agenda of the company owning the research is the biggest obstacle to producing good quality research. Nearly one in four (23%) generally disregard commercial research projects as nothing but marketing/sales tools while 19% consider them largely useless due to quality issues. While research agencies Read full story › Source: The Drum...

on Jan 22, 2018

By Shawn Lim Iran will add more advertising dollars than any other country over the next three years, with adspend in the Western Asian country set to grow by US $713 million between 2017 and 2020, to reach US $2.117m. This is according to Zenith‘s ‘Thirty Rising Media Markets’ report, which identified 30 up-and-coming advertising markets that are developing quickly and are starting to rival the scale of some of the established 81 markets. The report found the lifting of international sanctions in January 2016 kick-started Iran’s economic growth and began its reintegration into the global economy, providing a powerful stimulus to the Read full story › Source: The Drum...