By Charlotte McEleny Singapore telco Singtel continues in its strategy of promoting how it can help bring families together, with an emotional Chinese New Year reunion story. For those not well-versed in Chinese New Year traditions, the reunion dinner is one of the most important parts of one of the biggest celebrations in the Chinese calendar. For many families this involves traveling around the world to reunite, or otherwise spending the celebration apart. Lian Pek, Singtel’s vice president for Group Strategic Communications and Brand, said: “It’s an increasingly familiar story, what with more Singaporeans working and studying abroad, and probably not just over Chinese New Read full story › Source: The Drum...
Read MoreThe Banksy of Business: HP wants to create an ecosystem between artists and brands and it’s starting with streetart
By Charlotte McEleny Street art, Singapore and HP aren’t three obvious bedfellows, however the launch of a new exhibition called ‘Art from the Streets’ at the ArtScience Museum in the Southeast Asian country signals a significant intention from the printer: it wants to be the go-between for artists, brands and consumers. The exhibition alone is a significant story for the cultural journey of Singapore, which has a reputation of having a strict government and a very low-level support for subversive cultural movements. However, this has changed in recent years as the government and its citizens embrace more modern and disruptive art forms. For example, Read full story › Source: The Drum...
Read MoreBy Katie Deighton After decades promoting high-sugar, salt and fat foods, marketer Dan Parker is urging the industry to own up to its role in the rise of diseases such as obesity and diabetes – and asking them to donate their talents to promote nutritional remedies. Parker, who co-founded mobile marketing agency Sponge in 2001, is now channeling his efforts into Living Loud, a ‘charitable coalition’ comprising professionals from health, nutrition, digital, PR and advertising. Its goal is to bring together these disparate skill sets to create and advise on campaigns that promote healthier living, combating the root cause of non-communicable diseases Read full story › Source: The Drum...
Read MoreBy Shawn Lim Singapore’s Ministry of Finance (MOF) has engaged 50 social media influencers to raise awareness of the annual Budget 2018, where the city-state government announces its budgets for the year. The move is a bid to reach out to a younger audience about the importance of financial planning, through social media platforms like Instagram. MOF worked with influencer marketing company StarNgage for this campaign. The influencers, who have around 40,000 of followers combined on Instagram, post photos of themselves, encouraging followers to visit the Budget website to learn more and to share their feedback with government feedback unit, Reach on its website and Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Amazon has introduced a ‘Silent Delivery Station’ which will be entirely managed by deaf associates in order to create more job opportunities for them. The station launched in collaboration with Mirakle Couriers has trained its deaf associates to deliver packages by bus or on foot to the radius of 2-3 kms. The associates are also trained in sign language. Akhil Saxena, vice president, India Customer Fulfilment, Amazon India, said: “Our vision is to create opportunities for individuals to realize their potential and transform their lives. We are committed to using our resources and infrastructure of innovation and technology to enable Read full story › Source: The Drum...
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