By Jennifer Faull Argos has featured Sainsbury’s in an advertising campaign for the first time since the retailer was taken over by the supermarket in 2016. The summer push is also the first to come from marketing director Gary Kibble, who joined from Mothercare last year. In a shake-up from its previous marketing efforts, this campaign has ditched fast-paced, fantasy ads that have featured everything from aliens to monsters, in favour of a story showing a family making their way from their house to a holiday campsite. Speaking to The Drum, Kibble said that the shift in style came on the back Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien In a definite first, TD Ameritrade and Havas have placed an ad in the blockchain as a celebration of innovation and creativity. The ad is made up of 68 lines of code and made up of a string of the 80 computer characters that come together to create ASCII art. It can only be viewed visually on a landing page, as it consists of 60 cryptocurrency transactions. When it all comes together, the code forms an image of a flag being held by a hand and featuring the TD Ameritrade logo. Being the first to put an ad in Read full story › Source: The Drum...
Read MoreBy Ian Burrell The BBC is “really worried” by a new tactic by fake news propagandists and fraudsters who are exploiting the rise of chat apps to spread false content carrying the broadcaster’s trusted branding. The organisation has found itself repeatedly targeted by what appears to be a mixture of state-backed political activists, opportunistic fraudsters and malicious pranksters, who are grafting the BBC’s famous logo onto false reports that are shared on the largely unregulated chat platforms. The trend represents a new dimension in the fake news threat and a major challenge to democratic processes and to news organisations in protecting their brand reputations. The BBC Read full story › Source: The Drum...
Read MoreBy Katie Deighton She’s an in-house executive creative director, a Londoner in LA, an employee of a vegan meat company, a believer in the powers of the cosmos and a marketer who hates the term ‘brand’. Is the industry ready for Impossible Food’s Sasha Markova? It’s not often you go to a marketing conference and hear a client-side creative quote Arundhati Roy on stage. It’s even rarer to hear them discussing the theory that the world’s plants are subconsciously manipulating humans to save the world, or reference a utopia where humans eat a plant-based diet and wild cows are sighted less than wolves. But Read full story › Source: The Drum...
Read MoreBy Danielle Gibson Peak Ace, Receptional and Merkle Periscopix have taken home the top accolades at The Drum Search Awards 2018. The Grand Prix is the most sought after awards of the evening and Peak Ace, along with winning the SEO – Best Use of Data, have amazed the judging panel with its work on Kartenmacherei. ZPG, director of paid performance media, Vincent Coyle, said: “Peak Ace used classic on-page SEO along with more creative approaches to performance content marketing to generate a great ROI for kartenmacherei. “A heavy use of data was used to determine the most effective Read full story › Source: The Drum...
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