Posts made in June, 2018

on Jun 30, 2018

By Taruka Srivastav A farewell picture of administrated Toys R Us’ mascot Geoffrey the Giraffe leaving an empty store with a suitcase has gone viral on the internet. The struggling toy company filed for bankruptcy in September last year due to debt and fierce competition. As Toys R Us closed down its final 200 store in US for good, people all over the world have taken to social media to express their emotions. So long, Toys R Us. pic.twitter.com/tAJTYugZQj — Alan Denton (@AlanTheWriter) June 30, 2018 The last Toys R Us stores officially closed Read full story › Source: The Drum...

on Jun 30, 2018

By Stephen Lepitak Last week, Help Refugees took its #Chooselove campaign to Cannes Lions to engage with the creative community to heighten awareness and galvanize more support from potential media partners. It also worked with Clear Channel and UGCA to promote its short film ‘The Journey’ which was released in March. The Drum spoke with founder, Josie McNaughton on her time at the festival and some of the movement’s achievements to date. Why are you here in Cannes this week during the Festival of Creativity? Help Refugees is in Cannes to show the film ‘The Journey’ in partnership with Clear Read full story › Source: The Drum...

on Jun 30, 2018

By Stephen Lepitak Droga5 has denied it is unhappy and is looking for suitors to buy out its deal with holding company Willaim Morris Endeavour (WME), according to The New York Post. The report claimed that the agency sought to exit the deal it signed in 2013, and also speculated that Droga5 was considering Accenture as a potential investor as an internal source told NY Post that “it’s not working out.” The $115m deal was the agency sell 49% of its ownership to WME [now Endeavour]. However, a spokesperson for Droga5 told The Drum that there was no plan to Read full story › Source: The Drum...

on Jun 30, 2018

By Danielle Gibson FX Digital, Hallam Internet and MMT Digital snapped up the Grand Prix awards at The Drum Recommended Digital Agency Awards 2018. Brands including Virgin Experience Days, BT, Mastercard, Reebok submitted their views on a cross-section of the industry’s marketing services providers. These awards are based strictly on clients rating agencies that they have selected via the register’s platform. The 40 staff or less section included The Pixel, The Loft and Impression who took home awards in this section. The Grand Prix gong went to FX Digital. Founder, Matthew Duhig said: “This agency is something that me and my friends started when we were just Read full story › Source: The Drum...

on Jun 30, 2018

By Taruka Srivastav Burger King, to celebrate the lifting of the ban on women driving cars in Saudi Arabia, is giving out free burgers to all the women who come to their drive-thru. Burger King has also renamed its Whopper burger to WhoppHer and added a subline “Celebrating Our Driving Women’ in Arabic and English as well. The whole event started on the same day the new law took its effect, June 24th and will end on July 24th. Previously, Nissan rolled the wheels of change in Saudi Arabia by helping women learn to drive. : Burger King ‘WhoppHer’ Agency: Client: Read full story › Source: The Drum...