Posts made in July, 2018

on Jul 9, 2018

By Meredith Ferguson Recently, Lush has been taken to task for its #Spycops campaign, which drew attention to a UK investigation into undercover police officers infiltrating the lives of activists. The campaign included a menacing video depicting the alleged tactics and Lush stores across the UK installing window dressings featuring officers with the words ‘paid to lie’ stamped on them. Leaving aside the merits of this particular campaign for a moment, some people’s criticism ignores the specifics of Lush’s history of activism and mischaracterizes brand activism generally – “purpose-filled nonsense” as one critic calls it – as a fad pushed by unhappy Read full story › Source: The Drum...

on Jul 9, 2018

By Satyarth Priyedarshi Amazon Prime day is just around the corner on 16th July. Each year, amazon tries to keep the faith among its loyal subscribers by unleashing never before deals available only to Prime Members, and gets the most sign ups for its Prime Subscription. Prime promises free and fast delivery of selected products, regardless of order value and gives you access to movies and music. Every year you do the mental math if you should renew it, and guess what, you do renew it. But why subscribe to Prime? Why a subscription at all for Read full story › Source: The Drum...

on Jul 9, 2018

By Taruka Srivastav University of Queensland (UQ) is encouraging students to not fear the uncertainties which they may face as they finish studies in its latest campaign. The campaign titled ‘Own the unknown’ conceptualised by Ogilvy Brisbane showcases a man diving into the ocean with a background voice narrating how students face similar feeling when its time to finish studies and enter the real world. UQ will further spread the ‘Own the unknown’ message on social channels, tools and events, where future students will interact with current students and alumni to receive career advice. The campaign will run across television, cinema and outdoor media. Ogilvy Read full story › Source: The Drum...

on Jul 7, 2018

By Stephen Lepitak England manager Gareth Southgate is proving his credentials at the 2018 World Cup and growing in stature game-by-game as perhaps the country’s favourite boss in years. But this Pizza Hut ad from over 20 years ago is a reminder of darker days for Southgate’s career after he missed THAT penalty against Germany in 1996 to deny England a place in the final of the European championships. And he was visibly devastated by not scoring that evening, which showed how much it affected him. However, just a few months later this advert appeared featuring Southgate with a paper bag over his head dining Read full story › Source: The Drum...

on Jul 7, 2018

By Taruka Srivastav US funded news outlet Radio Free Europe/Radio Liberty (RFE/RL) has been fined around $1,600 for not complying with Russian foreign agent laws. RFE/RL along with Voice of America (VOA) were designated as foreign agents under the law signed last year by Russian president Vladmir Putin which allowed Russia’s Justice Ministry to brand media outlets that receive foreign funding as “foreign agents.” However, RFE/RL and VOA are the only two organisations to be termed as “foreign agents”. RFE/RL president Thomas Kent said the prosecution of RFE/RL was a “sharp new escalation in a series of Russian actions aimed at hamstringing the work of the Read full story › Source: The Drum...