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In defense of Lush’s #Spycops campaign and other cause marketing!

on Jul 9, 2018 | 0 comments

By Meredith Ferguson

Recently, Lush has been taken to task for its #Spycops campaign, which drew attention to a UK investigation into undercover police officers infiltrating the lives of activists. The campaign included a menacing video depicting the alleged tactics and Lush stores across the UK installing window dressings featuring officers with the words ‘paid to lie’ stamped on them.

Leaving aside the merits of this particular campaign for a moment, some people’s criticism ignores the specifics of Lush’s history of activism and mischaracterizes brand activism generally – “purpose-filled nonsense” as one critic calls it – as a fad pushed by unhappy Read full story ›

Source: The Drum