Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Hitting its prime: why brands like Amazon chase the subscription model

on Jul 9, 2018 | 0 comments

By Satyarth Priyedarshi

Amazon Prime day is just around the corner on 16th July. Each year, amazon tries to keep the faith among its loyal subscribers by unleashing never before deals available only to Prime Members, and gets the most sign ups for its Prime Subscription.

Prime promises free and fast delivery of selected products, regardless of order value and gives you access to movies and music. Every year you do the mental math if you should renew it, and guess what, you do renew it.

But why subscribe to Prime? Why a subscription at all for Read full story ›

Source: The Drum