By Danielle Gibson The Drum Agency Business Awards deadline has passed, however, you can still apply for an extension. Agencies are among the best run businesses in the industry. At The Drum we want to celebrate that fact that your team doesn’t just create great marketing campaigns but are a large contribution to the successful running of your business. One of this year’s judges, Lisa Jeden, global head of brand PR and corporate communications at Bacardi is looking for more than just pretty videos from the entries. “I want to know which agencies represent the range of consumers their clients serve – Read full story › Source: The Drum...
Read MoreBy Danielle Gibson Content marketing is way overdue in getting onboard with the smartphone screen, according to head of social content at Oath, Tasmin Bhuiyan. If you haven’t being doing it already, you should rethink everything. Bhuiyan explained: “80% of the content on Tumblr is consumed on mobile. Creating mobile content on Tumblr is up 30% YOY. Everything we make is mobile first, then desktop. Don’t bet on mobile, prioritise it.” Along with a whole host of industry experts, Bhuiyan is a judge on The Drum Content Awards 2018 in which ‘Best Use of Mobile Content’ is a category. Without creativity there’s nothing Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Manchester United and ICICI Bank have released a quirky ad to mark their partnership in India. As part of the agreement, ICICI Bank will offer two types of credit cards under the co-branded labels. Each card will come with competitive rates, as well as qualifying for a wide range of exclusive privileges and discounts on merchandise from Manchester United online store and other affiliated partners here. The spot features a young guy trying to impress his girlfriend’s father by taking him out for dinner. When he asks her father if the food was good, the man replies ‘Unimpressive.’ The boy then takes Read full story › Source: The Drum...
Read MoreBy Staff Writer Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast ‘Shiny New Object’ is Tom Ollerton, AI consultant and the former innovation director at We Are Social. In this latest episode he talks to creative minds Patrick Collister and Dave Birss. Each episode of The Shiny New Object Podcast will be distributed in partnership with The Drum and can be followed by subscribing through the Apple podcast app (which also currently features the SheSays Says series) here on the website or follow The Drum’s SoundCloud Read full story › Source: The Drum...
Read MoreBy Bennett Bennett Hulu and Roku have planned to grow their ad reveunes to reach the reported 204 million Americans expected to watch connected TV by 2022, an eMarketer study revealed. That number is expected to make up over 60% of the US population, with over 183 million viewers already added to the US connected TV audience this year. However, even with consumer adoption rate and demand for connected TV ads, brands stuck in the web of TV fragmentation have not been able to keep up. This year, The Drum’s focus on video’s future has highlighted some of the issues marketers have faced in Read full story › Source: The Drum...
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