Posts made in September, 2018

on Sep 29, 2018

By Taruka Srivastav Money spent on sponsorship deals are set to rise 4.9% this year, with most of the cash going on sports as it offers engaged, multi-screen audiences, according to data by the World Advertising Research Center (WARC). The report further highlighted how brands and companies are set to spend $65.8bn on sponsorship deals in 2018 without being sure of the return on investment (ROI). North America will receive the greatest share of sponsorship money from brands, with $24.2bn followed by Europe with $17.6bn, Asia-Pacific with $16.6bn, Latin America with $4.6bn and the Middle East and Africa with $2.8bn. For example <a target=_blank Read full story › Source: The Drum...

on Sep 29, 2018

By Jack Hershman Sometimes the future takes root in the mundane. For Matt Scheckner it was a random phone call in July of 2002. Abby Hirschhorn, DDB Worldwide CMO, was looking for a big idea in support of an effort led by 4A’s Chairman Ken Kaess and CEO O. Burtch Drake to attract young talent, boost the image and morale of the industry, and reaffirm New York as a global advertising hub. A producer in his bones, Scheckner seemed a natural choice. He made a name for himself as the founding Executive Director of the New York Sports Commission at just age 23 after Read full story › Source: The Drum...

on Sep 29, 2018

By Taruka Srivastav Scottish craft brewery BrewDog has terminated its partnership with Scofflaw after the latter dispersed a press release where it mentioned that it will offer free beer to Donald Trump supporters in the UK. In a press release sent by Scofflaw, which the company later said was sent without its knowledge, it said that “the self confessed trailer trash brewery would get the UK “beered up redneck style completely free of charge but there is a hook, you have to be a Trump supporter.” BrewDog after receiving backlash on social media, made it clear on Twitter that the Scofflaw release was announced without Read full story › Source: The Drum...

on Sep 29, 2018

By Staff Writer Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast ‘Shiny New Object’ is Tom Ollerton, AI consultant and the former innovation director at We Are Social. In this episode, Uefa’s new digital transformation director Craig Hepburn, who was still at Tata Communications at the time of recording, discusses his favourite pieces of marketing innovation. His ‘Shiny New Object’ is Personal Data and he talks about how we should own our own. Each episode of The Shiny New Object Podcast will be distributed in partnership with The Drum Read full story › Source: The Drum...

on Sep 29, 2018

By Taruka Srivastav LaLiga has signed a sponsorship agreement with Unilever until 2021 to expand its reach and strengthen its global strategy. As part of the deal, Unilever will have immersive matchday experiences with LaLiga ambassadors, weekly content on social media, as well as football development programs aimed at unveiling upcoming talent. The agreement will be present globally for Clear Men. In addition, for Rexona, in the United States as Degree, in Brazil, Mexico, Argentina, Central American countries, Russia, Spain, Germany and a large part of Africa, such as Rexona, in the United Kingdom and Ireland, as Sure, and in South Africa as Read full story › Source: The Drum...