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LaLiga partners Unilever to engage fans globally

on Sep 29, 2018 | 0 comments

By Taruka Srivastav

LaLiga has signed a sponsorship agreement with Unilever until 2021 to expand its reach and strengthen its global strategy.

As part of the deal, Unilever will have immersive matchday experiences with LaLiga ambassadors, weekly content on social media, as well as football development programs aimed at unveiling upcoming talent.

The agreement will be present globally for Clear Men. In addition, for Rexona, in the United States as Degree, in Brazil, Mexico, Argentina, Central American countries, Russia, Spain, Germany and a large part of Africa, such as Rexona, in the United Kingdom and Ireland, as Sure, and in South Africa as Read full story ›

Source: The Drum