By Jennifer Faull Transport for London (TfL) has faced a number of advertiser-related challenges in recent years, drawing it into arguments over what is and isn’t acceptable marketing. It is awaiting the outcome of a government review to potentially ban junk food ads and is in the midst of an initiative to ensure that ads are more reflective of the people using its services. But it’s accepted that it will never be able to please everyone. TfL’s advertising policies have been under the gaze of London mayor Sadiq Khan for some time. Two years ago, following the backlash against the Protein Read full story › Source: The Drum...
Read MoreBy Shawn Lim The world’s largest FMCG company has made a commitment to fight stereotypical representation in every industry, and is leading from the front with its ‘Unstereotype’ campaign. “The ‘Unstereotype’ campaign is applicable to everything we do in life, from politics, to education, music and advertising. For Unilever, we wanted to do something that is close to home like our advertising and our workforce, and everything that impacts our core business,” Aline Santos, global executive vice president of marketing, and head of diversity and inclusion at Unilever tells The Drum at Spikes Asia. “The potential of “Unstereotype” can Read full story › Source: The Drum...
Read More'We can’t do without agencies, so we need to reinvent them’: Renault readies new model for Publicis and OMD
By Jennifer Faull Renault is readying an agency model which will see its media and creative shops, Omnicom’s OMD and Publicis respectively, “merged” into one. Both will work to the same set of KPIs and be led by a “chief operating officer” to be appointed by the car-maker. The shakeup of Renault’s agency model is the only alternative to bringing the bulk of its ad business in-house. Bastien Schupp, the auto group’s vice president for global brand strategy and marketing, said it had been “tempted” to go down that route but comes up against the same problem each time – talent. “We could do it Read full story › Source: The Drum...
Read MoreBy John McCarthy Refinery29, a WPP-backed media title aimed at young women, has launched a marketing and creative wing called the The29th. This new London-based consultancy will deliver bespoke content for brands and has signed up the Walgreens Boots Alliance (WBA), which already works with marcomms giant WPP, as its launch client. It will work on WBA’s global beauty and cosmetic brands brands – which include Soap & Glory, Sleek, Botanics and Tea Tree & Witch Hazel – alongside the team at WPP. Broadly, The29th will “conduct research that will drive content planning and development, and build integrated marketing strategies” for brands. Work will Read full story › Source: The Drum...
Read MoreBy Imogen Watson As part of the World Federation of Advertisers (WFA) partnership with The Drum to find the next Global Marketer of the Year, we asked the judging panel to choose which piece of work they have admired most in the past two years. Judges commended ads that encouraged sustainability, supported diversity and those daring to risk their reputation to make a point. See their selection below. Jori Bindels, vice president corporate communications, marketing and brand, Emirates Loading… I was blown away by the Kaepernick Nike campaign. They went back to their brand essence. Nike Read full story › Source: The Drum...
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