By Shawn Lim Singapore Press Holdings (SPH) has confirmed it is in talks to gain majority control of Singapore-based telco M1. The media conglomerate is part of a joint bid launched by marine offshore conglomerate Keppel Corporation, through a joint venture company named Konnectivity Pte Ltd, to take over the smallest telco in Singapore. SPH currently has a 13.45% stake in M1 and is offering $2.06 per share for the remaining M1 shares they do not own. That means the telco is valued at $1.9 billion, according to broadsheet The Straits Times, which is owned by SPH. “We are supporting Keppel in this Offer Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The Drum spoke to London’s first chief digital officer, Theo Blackwell ahead of his Future of Marketing panel, on 22 November, about why London needs a chief digital officer, his ambitions for the city and what initiatives he’ll invest in to make London ‘smarter’. Blackwell was appointed last year by the Mayor of London, Sadiq Khan, who realised the capital’s need for smarter living. How will the power of data and tech ensure that we keep London’s unique charm alive? London’s diversity is character-defining but that’s something developments in tech and data can’t threaten – in fact, they present an opportunity Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Dunkin’ Donuts has rebranded itself as just Dunkin’ to represent the company’s focus on serving coffee quickly. The new brand identity was designed by agency Jones Knowles Ritchie (JKR) which worked alongside agency partners BBDO New York and Arc Worldwide and is build on the tagline ‘America Runs On Dunkin’. The logo will retain its pink and orange colour and will feature on the company’s packaging, advertising, website, and social channels. The new Dunkin’ logo will also be featured on exterior and interior signage on all new and remodeled locations in the U.S. and later, globally. According to the company Read full story › Source: The Drum...
Read MoreBy John McCarthy Etailers are partnering with physical retailers to help bring each medium closer together and more effectively benefit from the positive properties of each channel. To this end, eBay is piloting local retail partnerships in Wolverhampton, England. Speaking to The Drum, Rob Hattrell, vice president of eBay in the UK, said the brand is on the hunt for business to join its Retail Revival scheme. It was launched with Goodstart Jones on board, a small retail that designs and sells backpacks and totebags. This came off the back of research that found that 25% of SME retailers don’t have any online Read full story › Source: The Drum...
Read MoreBy John Glenday The&Partnership and TalkTalk have formed a four-month partnership with Bauer Media to create a cross-platform campaign targeted at time poor, TV hungry audiences. Designed specifically to address the very first-world problem of ‘Netflix syndrome’ – where audiences are overwhelmed by an abundance of programming – the tie-up seeks to deliver reliable recommendations to ease the decision-making process. Readers of TV Choice, TV Guide and the newly launched Pilot will be presented with a mix of editorial, native and tactical formats to guide them to the wheat hidden among the chaff. These efforts will dovetail Read full story › Source: The Drum...
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