By John Glenday

The&Partnership and TalkTalk have formed a four-month partnership with Bauer Media to create a cross-platform campaign targeted at time poor, TV hungry audiences.

Designed specifically to address the very first-world problem of ‘Netflix syndrome’ – where audiences are overwhelmed by an abundance of programming – the tie-up seeks to deliver reliable recommendations to ease the decision-making process.

Readers of TV Choice, TV Guide and the newly launched Pilot will be presented with a mix of editorial, native and tactical formats to guide them to the wheat hidden among the chaff. These efforts will dovetail Read full story ›

Source: The Drum