Posts made in September, 2018

on Sep 25, 2018

By Taruka Srivastav You & Mr Jones has continued to focus on artificial intelligence (AI) technology by announcing $4m investment in AI Foundation and also into the internet of things company, Evrythng. The AI Foundation is currently developing foundational technology, products and experiences which will aim to reshape business and marketing as brands grow their interests and use of AI to bolster their marketing efforts and customer insights. The investment in Evrythng follows investment in other tech companies such as Automat and Crossing Minds. The group has also bolstered its leadership by promoting Sarah Davies and Julie Hardy to partner, following the Read full story › Source: The Drum...

on Sep 25, 2018

By John Glenday The Broadcasters’ Audience Research Board (BARB) has undertaken a major overhaul of its ratings system by taking into account multi-screen viewers across all TV, tablet, PC and smartphone mediums for the first time. Acknowledging the era of distraction we now live in, Barb will launch a four-screen viewing dashboard from this afternoon (25 September), from which users may view the top 15 programmes of the week arranged by average programme audiences, arranged by either broadcaster or individual channel for each type of screen. A later phase of development will include the time spent viewing, forming an Read full story › Source: The Drum...

on Sep 24, 2018

By Danielle Long JD.com, China’s largest retailer and second largest e-commerce player, has launched an office in South Korea as it continues its global expansion. JD will open an office in Seoul’s central business district in a bid to connect local brands with JD’s more than 300 million customers and increase the company’s procurement power in the region. South Korea’s skincare and cosmetics products are extremely popular with Chinese consumers, as are Korean baby and maternity, food and beverage and health supplement products. Orders for brands such as Ryo, Orion and Cheong Kwan Jang doubled in the first half of 2018, according to JD data. Xiaosong Read full story › Source: The Drum...

on Sep 24, 2018

By Danielle Long Carabao, the energy drink brand, is promoting the “green energy” burst people experience after drinking the product in a campaign targeting Chinese men. The campaign, which was created by BBH China, showcases the benefits of the energy that drinkers experience from the product in a series of quirky executions. The ads depict young men in everyday situations, such as the office or in the crowd at a sports event, who capitalise on the extra energy from the drink. The integrated campaign is targeting men aged 18 to 35 years, with a series of TV, online, print, point-of-sale and social executions, which will Read full story › Source: The Drum...

on Sep 24, 2018

By John Glenday Online marketplace eBay is seeking to prove it can be a friend as well as foe of the High Street by embarking on a year-long partnership with the city of Wolverhampton to give smaller retailers a bigger online presence. The collaboration will see staff from the online firm set up shop in the city for 12 months, during which time they will provide support to retailers seeking to establish themselves online or grow their existing presence. To rectify this state of affairs eBay will provide one-on-one support for businesses seeking to take their first step online by providing Read full story › Source: The Drum...