By Katie Deighton Tazo, a new-age tea brand that Unilever bought from Starbucks, has a new brand ambassador promoting the experiential portion of its ‘Brew the Unexpected’ campaign. Wearing a mini dress with a bouffant hairdo and the biggest set of lashes you’ve ever seen, Alyssa Edwards invites consumers to break from their comfort zone at Camp Tazo, a Texan site where visitors can hike in heels and gossip around the campfire. Edwards is the camp director. She is also the drag persona of Justin Dwayne Lee Johnson. “We weren’t specifically looking for a drag queen to be a camp director,” says George Hamilton, tea Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Halloween is upon us, and for many advertisers and agencies, it’s a chance to get a little dark, a little spooky and ramp up the creative efforts in celebration of All Hallow’s Eve. Open the crypt on the works below and see what gets your fright on. Vote for the ones that make your hair stand on end or give you a wicked laugh. Make sure you also review and vote for the latest Creative Works for EMEA and the US as well. Show me entity :: 23022 Show me entity Read full story › Source: The Drum...
Read MoreBy Jennifer Faull A study commissioned by industry group Wacl (Women in Advertising and Communications London) into nearly 600,000 people in the marketing, media and communications sector has revealed a ‘leadership gap’ of 14% between men and women in the industry’s top roles. The research was conducted by LinkedIn, which delved into profiles of 593,000 people in the marketing, media and communications (MMC) industry, comprising newspapers, publishing, market research, marketing and advertising, public relations and communications, writing and editing, online media, and printing. It marks the first time that a figure has been pinned on the ‘gap’ that exists between men and women in leadership Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Jamshedpur FC has unveiled its latest campaign for the fifth season of the Indian Super League (ISL). The campaign titled ‘Saath Chalo, Jam Ke Khelo’ (Walk Together and Play Your Best) features the entire city of Jamshedpur coming out to support their local team by wearing the jerseys, painting graffiti murals of the team and flying team banners. In the end, a kid supporter in a wheel chair is brought onto the playing field by the players and is shown cheering for the team. The campaign will run across radio, OOH and social media, along with several on-ground activations. Mukul Choudhari, CEO, Jamshedpur Read full story › Source: The Drum...
Read MoreBy Shawn Lim Turner has announced it will roll out its second-screen ‘Gumball VIP’ app across 10 Asia Pacific and Europe markets in the next six months. The app combines the linear TV viewing of Turner’s Cartoon Network channel’s series ‘The Amazing World of Gumball’ with interactive and second-screen activity. The technology is licensed by Austrian start-up Tonio. Viewers who download the free app from the iOS App Store or Google Play and will receive a push notification before linear transmission of the episodes. It will then use a robust audio watermarking technology, which connects to the episodes by listening for audio triggers, Read full story › Source: The Drum...
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