Jamshedpur FC has unveiled its latest campaign for the fifth season of the Indian Super League (ISL).
The campaign titled ‘Saath Chalo, Jam Ke Khelo’ (Walk Together and Play Your Best) features the entire city of Jamshedpur coming out to support their local team by wearing the jerseys, painting graffiti murals of the team and flying team banners. In the end, a kid supporter in a wheel chair is brought onto the playing field by the players and is shown cheering for the team.
The campaign will run across radio, OOH and social media, along with several on-ground activations.
Mukul Choudhari, CEO, Jamshedpur Read full story ›
Source: The Drum
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