By Taruka Srivastav Social influencer football team Rebel FC has signed Utilita as kit partner in a two-year deal. Utilita’s logo will feature on the front of shirt and training kit of the team. The move comes ahead of Rebel FC’s debut in this year’s Wembley Cup tomorrow (November 25). Rebel FC uses YouTube videos to grow a huge following by adding Premier League pizzazz to amateur football, alongside crazy challenges, pranks and innovations like ‘bench cam’ to name a few. It is led by Calfreezy’ (real name Callum Airey). Utilita’s director of marketing and communications, Jem Maidment, said: “Just like Rebel, we have also had Read full story › Source: The Drum...
Read MoreBy Andrew Blustein According to the most recent holiday shopping data, all that tryptophan doesn’t seem to be doing anything. ‘Black Friday‘ is becoming a misnomer, as shoppers are increasingly turning to their devices as soon as Thanksgiving dinner ends. According to a report from Adobe, final Thanksgiving day sales totaled $3.7bn in online spend, a 28% growth year-over-year. Mobile is driving that growth. This Thanksgiving marked the first day to see $1bn in sales come from smartphones, according to Adobe. And average order value increased by 8% compared to last year’s feast. Marketers will need to adapt to these changing Read full story › Source: The Drum...
Read MoreBy The Drum The Drum teamed up with speakers from Radley Yelder and Deltek WorkBook to explore how agencies can successfully balance, creativity and profitability. While brilliant campaigns and creative ideas are an effective currency, they can’t be activated in isolation. Establishing the above key factors with brilliant creativity will elevate an agency further and help to make them stand out from the crowd. Managing and measuring profitability, how to retain the best talents and controlling scope creep from clients are among the many valuable subjects covered in the webinar. You can see the full webinar video by completing the form below.<script type="text/javascript" src="<a target=_blank href="https://form.jotformeu.com/jsform/83264805580359%22%3E%3C/script%3E" Read full story › Source: The Drum...
Read MoreBy Angela Yang I’ve attended my share of conferences, but nothing quite like this. This was my first 3% Conference experience and, much like the venue, the Chicago Navy Pier, the two-day event was vast and complex – a magnificent backdrop for the more than 1,200 attendees from across advertising and marketing to come together to talk, learn, and bring a feeling of hope for a better, improved industry back to our respective agencies. Not only did I experience the 3% Conference for the first time this year as a guest, but I also had the privilege of speaking. I presented a PechaKucha-style session Read full story › Source: The Drum...
Read MoreBy The Drum Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track. Below is Matt Deegan, one of those at the top of their field who work in the UK biz dev sector. Name: Matt Deegan Job Title: business development manager Agency: Realise What were your highlights of last year? Starting at Realise, some big pitch wins, and generally learning a lot more about the craft of business development. What has been your Read full story › Source: The Drum...
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