By Taruka Srivastav International Paralympic Committee (IPC) has named global bank Citi as an international partner until 2020. As part of the partnership, Citi will sponsor 18 National Paralympic Committees (NPCs) which includes Australia, Chinese Taipei, Colombia, Costa Rica, Great Britain, Hong Kong, India, Indonesia, Ireland, Malaysia, Mexico, Nigeria, Philippines, Poland, Singapore, South Africa, Thailand, and the UAE. Citi will further engage fans through marketing campaigns and promotions around the accomplishments of the countries’ Para athletes. Citi will also work to help support the day-to-day needs of individual NPCs. Citi CEO Michael Corbat said: “Citi and the IPC are ideal partners because we share a deep Read full story › Source: The Drum...
Read MoreBy The Drum Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV. Last week’s post-holiday dip in ad spend was no aberration. For the week of 3 December, total national TV ad spend totaled $1.2bn, falling by 8% compared to the prior week’s mark. Spend on new commercials dipped by 26% to $204m. Pfizer was the only big spender of the week, dropping $32m Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien American fashion designer and social activist, Kenneth Cole, has partnered with Broadway’s musical comedy, The Prom, to support the rights of LGBTQI+ people. The partnership includes a fundraising initiative for the UN Foundation in support of UN Free & Equal – a global public information campaign of the Office of the UN High Commissioner for Human Rights to promote the fair and equal rights of LGBTQI+ people globally. In its latest experiential entertainment campaign, entertainment advertising company AKA NYC got fashion icon Cole to team up with The Prom (which recently made history by featuring Read full story › Source: The Drum...
Read MoreBy Jessica Francis Well done – if you are here and interested in, or already using native advertising as part of your marketing campaign, you are already on the road to digital advertising success. Native advertising will get you a higher CTR than banner ads, and is the most successful mobile advertising format- follow the steps below to further increase results and create the perfect native ad: 1. Define your KPIs for your native content Firstly, you have to decide what your end goal is for your campaign. Is your campaign focused on brand awareness or are you focused on sales Read full story › Source: The Drum...
Read MoreBy Danielle Gibson There is more to the UK ad industry than London and The Drum Roses Creative Awards are back to celebrate the best creative work outside the M25, striving to find the hidden gems in advertising, design and digital. Confirmed judges include industry experts from Amaze, Iris Worldwide and Mother. Rob Steeles, executive creative director of Amaze is looking for the underdog mentality. From the entries he’d like to see small agencies who are not afraid to think big and convince clients to do so too. He said: “All the work should start with the customer and deliver against commercial objective for Read full story › Source: The Drum...
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