By The Drum

Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV.

Last week’s post-holiday dip in ad spend was no aberration. For the week of 3 December, total national TV ad spend totaled $1.2bn, falling by 8% compared to the prior week’s mark. Spend on new commercials dipped by 26% to $204m.

Pfizer was the only big spender of the week, dropping $32m Read full story ›

Source: The Drum