By Katie Deighton Lucky Generals has been named lead agency on Co-op’s £50m creative account, which consolidates the advertising business across the retailer’s food, healthcare, insurance and Funeralcare brands. Co-op would not disclose which other agencies were on the shortlist. However, McCann, which previously worked on the Co-op Funeralcare business, confirmed it did not pitch. Forever Beta was previously Co-op’s agency of record for food. It did not respond to The Drum’s request for comment at the time of writing. Co-op’s decision to tether together its businesses under one creative direction is part of its holistic ‘One Co-op’ strategy, which was announced earlier this Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Programmatic adoption is poised to grow to 52% in the next 24 months, according to research by Mobile Marketing Association (MMA) and GroupM. The report titled ‘Mobile Ecosystem and ad-Sizing Report’ 2018 further highlights that the propensity for programmatic guaranteed is increasing in India and the penetration is set to grow from 6% to 17% by 2020. Rohit Dadwal, managing director, MMA Asia Pacific, said: “Mobile Marketing is now a main stream advertising and marketing medium and it is imperative that we start to decipher the various parts of this burgeoning media. “We hope the ecosystem study would provide insights Read full story › Source: The Drum...
Read MoreBy Richard Brosgill Following Baidu’s fourth-quarter sales forecast falling below analyst estimations, the co-founder and CEO of the Chinese search engine, Robin Li, announced a range of new artificial intelligence initiatives at the Baidu World Technology conference in Beijing last month. Announcing an “AI Boom,” at the conference, Li unveiled a partnership with Volvo to develop self-driving electric cars in China and the world’s first AI park in Beijing’s Haidian district – the park combines autonomous buses and smart walkways. In his speech, Li has shown that Baidu intends to drive growth by betting heavily on the success of Read full story › Source: The Drum...
Read MoreBy Shawn Lim It is the time of the year again, where holidaymakers are ready to jet set around the world, tapping a variety of resources at their fingertips to help them discover destinations, evaluate travel options and book their trip. One region that will see the greatest number of holidaymakers is Asia Pacific, which overtook North America to become the leading digital travel market in the world in 2017. According to eMarketer, digital travel sales in Asia Pacific grew more than 21% in that year to reach $215.92 billion. Navigating the path to purchase With APAC-based holidaymakers seeking out international destinations more than any other Read full story › Source: The Drum...
Read MoreBy Staff Writer Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track. Below is Richard Lee, one of those at the top of their field who work in the UK biz dev sector. What have been your highlights of this year? A major highlight for me was going to the Geneva Motor Show, we won a piece of work for Bentley and I went along with the team Read full story › Source: The Drum...
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