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From messaging to in-flight targeting, how should travel marketers reach holidaymakers?

on Dec 6, 2018 | 0 comments

By Shawn Lim

It is the time of the year again, where holidaymakers are ready to jet set around the world, tapping a variety of resources at their fingertips to help them discover destinations, evaluate travel options and book their trip.

One region that will see the greatest number of holidaymakers is Asia Pacific, which overtook North America to become the leading digital travel market in the world in 2017. According to eMarketer, digital travel sales in Asia Pacific grew more than 21% in that year to reach $215.92 billion.

Navigating the path to purchase

With APAC-based holidaymakers seeking out international destinations more than any other Read full story ›

Source: The Drum