By John McCarthy Seven out of 10 Brits believe society and the government have made them angrier ever since the nation voted to exit the European Union in 2016. The Edelman Trust Barometer 2019 paints a picture of a nation that is “deeply divided and uneasy” in the year it is supposed to be exiting the EU. The report outlined that this is a time for brands to take leadership with a strong message or even social purpose. The UK study sampled 2,000 respondents to measure the pulse of the UK public to give marketers a useful indication of how they should approach potential Read full story › Source: The Drum...
Read MoreBy Jimmy Robinson Alibaba’s Singles’ Day has fast become a genuine international phenomenon. The 11/11 annual event smashed sales records, generating $1billion in online sales in under a minute, and $30.8 billion across the day. The most comparable online shopping event beyond China’s borders is Black Friday, and this delivers just a fraction of these kinds of sales. And yet Black Friday has rapidly spread internationally from a post-Thanksgiving US sales event into a global online and physical retail bonanza. It’s not hard to see deal-seeking global shoppers looking to exploit similar Singles’ Day offers next year, as it becomes Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to the founder of Brown and Browner Advertising, Derek Walker. What was your first ever job? Putting tar on a roof. I decided to tell my parents that I didn’t need a college education at the end of my 8th grade year of school. So, Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Last year, brewer Goose Island pitched the marketing team at AB InBev, its parent company, for a 2019 Super Bowl spot. The answer was a resounding “maybe,” Although the two making the pitch, Goose Island president Todd Ashmann and cofounder Greg Hall, weren’t successful in their efforts, they did set the stage for a specialist to come in and help them out with their ad efforts. Show me entity :: 25049 Goose Island brought in a so-called ‘marketing guru,’ Duane Hackett (played by Saturday Night Live’s Alex Moffat), who claimed to have the magic touch when it Read full story › Source: The Drum...
Read MoreBy Lucy von Sturmer If there’s one thing I’ve learned about entrepreneurship, it’s that to successfully lead and grow your business, you have to be assertive, decisive, and frank. But this is where the trouble lies. These are all adjectives that reflect strength, power, and courage — and the cold hard truth is that rarelyare these words used to describe women in a positive light. Time and again, in various sectors and markets, in boardrooms and in classrooms, in the West and in the East, women have and continue to be subject to sexist and disrespectful narratives. We’re told we’re too loud, too Read full story › Source: The Drum...
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