Posts made in April, 2019

on Apr 26, 2019

By Jennifer Faull WPP announced its earnings results for the first quarter of 2019, revealing a like-for-like sales decline of 2.8%. Chief executive Mark Read said the performance was “anticipated” on the back of “certain significant client losses in 2018, in particular in the United States” where it saw an 8.5% decline in sales. These accounts included Ford Glaxosmithkline, United Airlines and American Express. “This performance, whilst disappointing, was in line with our budgets,” said Read. “The actions we have taken since September with our creative and healthcare agencies, alongside leadership changes, are intended to address the group’s performance in the United States.” Among the senior execs Read full story › Source: The Drum...

on Apr 25, 2019

By The Drum Recommends The Drum Recommends: Commended is highlighting Genie Goals who helped Technogym grow through PPC and by boosting their conversion rate. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. Challenges When Genie took over the Read full story › Source: The Drum...

on Apr 25, 2019

By Ian Burrell The historic Reuters agency, which once delivered news by pigeon, has created the world’s largest media marketplace by harnessing the modern phenomenon of user-generated video taken by bystanders on mobile phones. In the space of two years, Reuters has grown its original archive of 5m pieces of content by 240% to 17m, helped by a surge in interest from news publishers in user-generated content (UGC). This vast trove of material, hosted on the Reuters Connect platform, is expanding exponentially, due to a wave of new partner publishers contributing to the resource. Reuters Connect now hosts material from 35 publishers, and will increase Read full story › Source: The Drum...

on Apr 25, 2019

By John Glenday An ambitious hookup between two of Britain’s largest supermarket chains; Sainsbury’s and Asda, lies in tatters after the Competitions and Markets Authority (CMA) came out against the merger on the grounds that it would increase costs for consumers. The brick wall didn’t come as a complete surprise but has forced Sainsbury’s, Asda and its US parent Walmart to reluctantly abandon their efforts to push the deal through; despite having flatly contradicted the CMA’s pricing claim. Sainsbury’s chief executive, Mike Coupe, said: “The specific reason for wanting to merge was to lower prices Read full story › Source: The Drum...

on Apr 24, 2019

By John Glenday Tobacco giant Philip Morris has launched a life insurance business, Reviti, that will offer discounted plans to former smokers. The company will initially sell its services to customers in the UK, with plans to roll out in other global markets in time. People who have kicked their smoking habit in favour of e-cigarettes or a heated tobacco device will be rewarded with improved rates (clocking in at an average of 2.5% off premiums), as part of the Marlboro owner’s ongoing efforts to become a “smoke-free” business. People who switch to Philip Morris’ heated tobacco product Iqos for three months will receive Read full story › Source: The Drum...