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How Reuters turbocharged its news agency business by becoming a devotee of UGC

on Apr 25, 2019 | 0 comments

By Ian Burrell

reuters

The historic Reuters agency, which once delivered news by pigeon, has created the world’s largest media marketplace by harnessing the modern phenomenon of user-generated video taken by bystanders on mobile phones.

In the space of two years, Reuters has grown its original archive of 5m pieces of content by 240% to 17m, helped by a surge in interest from news publishers in user-generated content (UGC). This vast trove of material, hosted on the Reuters Connect platform, is expanding exponentially, due to a wave of new partner publishers contributing to the resource.

Reuters Connect now hosts material from 35 publishers, and will increase Read full story ›

Source: The Drum