Posts made in April, 2019

on Apr 24, 2019

By Danielle Long Tencent Video has inked a partnership deal with global youth brand Vice to create a content series exploring global youth culture, trends and tribes. The eight-part series will feature young people in China, India, Japan, UK, Germany, USA, Russia, Nigeria and Jamaica in a bid to explore the post-millennial decentralised global culture where movements, styles and attitudes are found all over the globe. The series will be produced by Vice Studio and launched through Tencent Video in late 2019. The partnership will provide Tencent Video with targeted youth content to attract new audiences. Tencent Video claims to serve over 100 million users Read full story › Source: The Drum...

on Apr 24, 2019

By Matt Waksman Getting my 93-year-old grandma, who I adore, to change her perspective on gay parenthood wasn’t easy. As we washed up teacups, I explained how times were changing and things were different now. No luck. I tried a different tact. I talked about my personal yearning to one day be a parent with my partner Simon, and that I felt it was everybody’s right to be a parent, regardless of their orientation, or biological makeup. This struck a chord. My grandmother was one of the first women in her small Jewish community in Newcastle to go through the adoption process, being Read full story › Source: The Drum...

on Apr 23, 2019

By Stephen Lepitak In a month in which digital marketing services business Jellyfish completed the acquisition of Latitude and was named as Performance Agency of The Year at The Drum Search Awards, its chief executive Rob Pierre answered some questions on his views of the current digital marketing ecosystem and his own ambitions for the company that are still to be met. What is the goal behind the M&A growth plan – what is the desire for Jellyfish to grow and become? When it comes to acquisitions, there’s a very specific profile that we look for in Read full story › Source: The Drum...

on Apr 23, 2019

By Danielle Long Luckin Coffee, the Chinese start-up that aims to challenge Starbucks dominance in China, has filed for an initial public offering (IPO) in the US. The Beijing-based company, which has applied to list on Nasdaq under the ticker LK, plans to raise $300m in the IPO, according to Bloomberg. The filing comes one week after the company raised $150m in Series B funding which saw the company valued at $2.9bn, an increase on its $2.2bn valuation at the start of 2019. Luckin Coffee, which launched in Beijing in January 2018, operates a digital model enabling customers to order via an app Read full story › Source: The Drum...

on Apr 23, 2019

By Katie Deighton Kasha Cacy’s newly-consolidated Engine has joined the crusade of networks offering clients a more workable partnership on offer and price. But in the process, it’s found itself going after a new type of client altogether. It’s been eight months since Kasha Cacy arrived at the Engine offices in New York to become its global chief executive. It’s been six since she made the radical yet not unexpected decision to consolidate its collection of agencies – some with legacy, others without – into one central Engine brand. The motor may still need revving, but at least the components Read full story › Source: The Drum...