By John Armstrong The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network’s members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow. Digital transformation in every major industry means consumers have more options than ever. Switching brands for a better price, a more frictionless process or a shinier product can be done at the drop of a hat, and with competition at an Read full story › Source: The Drum...
Read MoreBy Olivia Atkins New Stance, of The Miroma Group‘s entertainment and sport digital marketing agency, has been selected as Spotify’s new UK influencer marketing agency. The agency will work closely with Spotify and its premium team to devise and deliver a new influencer marketing strategy, which will include education and awareness campaigns across multiple segments of the business. Some of their responsibilties will include targeting audiences that range from students to 35+, promoting special offers to new and existing customers and supporting Spotify’s UK partnership activations. Influencer marketing is an intergrated marketing function for Spotify; it encourages more authentic engagement with Read full story › Source: The Drum...
Read MoreBy John Glenday Publicis Groupe has named Frank-Peter Lortz as chief executive of Publicis Communications Germany. He will also continue in his current role as chief executive of Publicis Media DACH. The leadership position means Lortz will be responsible for both organisations and their respective leadership teams, reporting directly to Justin Billingsley, chief executive of Publicis Groupe DACH and chairman of Publicis Emil. Together the pair will undertake a strategic review of how to accelerate the integration of Publicis operations in Germany as part of the wider group’s ‘Power of One‘ philosophy. Lortz first joined Publicis Media in 1994, steadily working his Read full story › Source: The Drum...
Read MoreBy The Drum Recommends The Drum Recommends: Commended is highlighting Peaky Digital who helped Hidepark with their digital marketing strategy. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. The Challenge Hidepark approached Peaky Digital after experiencing turbulent relationships Read full story › Source: The Drum...
Read MoreBy John Glenday Spotify has introduced a new proprietary tool offering music marketers a way to measure how their campaigns drive listening and engagement on the music streaming portal. Dubbed ‘streaming conversion metrics’, the tool is available via Spotify’s self-serve advertising platform. It forms part of the streaming giant’s wider efforts to demonstrate to artists and labels how advertising within its walls can directly influence specific outcomes. Mariah Czap, digital marketing manager at independent label Yep Roc Records said the tool would be useful in letting labels see how listeners are taking action even after they hear an ad. “The new metrics give us Read full story › Source: The Drum...
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