The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network’s members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.
Digital transformation in every major industry means consumers have more options than ever. Switching brands for a better price, a more frictionless process or a shinier product can be done at the drop of a hat, and with competition at an Read full story ›
Source: The Drum