New Stance, of The Miroma Group‘s entertainment and sport digital marketing agency, has been selected as Spotify’s new UK influencer marketing agency.
The agency will work closely with Spotify and its premium team to devise and deliver a new influencer marketing strategy, which will include education and awareness campaigns across multiple segments of the business. Some of their responsibilties will include targeting audiences that range from students to 35+, promoting special offers to new and existing customers and supporting Spotify’s UK partnership activations.
Influencer marketing is an intergrated marketing function for Spotify; it encourages more authentic engagement with Read full story ›
Source: The Drum