By The Drum Recommends The Drum Recommends: Commended is highlighting So Marketing who helped Kennel Form with their Branding, Print and Web Project. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. About the client Kennel Form is a Read full story › Source: The Drum...
Read MoreBy Andrew Blustein With no shiny new solutions to push, this year’s InFronts from Tru Optik focused on educating an industry that’s sprinting toward OTT with its elbows out. The OTT landscape is already at scale, and it’s still growing. Digital-first direct-to-consumer streaming services like Pluto are now under the wing of Viacom. Device manufacturers like Roku are looking to quash problems like frequency capping as more ad dollars come in. Traditional broadcasters are officially making their mark on the streaming world. Eventually, though, all of this growth will come to a head. Sean Buckley, chief revenue Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Having just emerged from a challenging financial year, Heinz has stumped up £12m for an international 150th-anniversary campaign, shining a spotlight on its heritage through one of its best-known products: tomato ketchup. The move follows on from its global brand officer, Eduardo Luz, rebuffing concerns that the company’s recent set of underwhelming financials had anything to do with underinvestment in marketing. Created by BBH London, the TV ad at the heart of the new push celebrates ‘150 Years of Clean Plates’. Invoking a bit of nostalgia, it plays on the brand’s longevity to show how a Read full story › Source: The Drum...
Read MoreThe Drum Recommends: Commended - The Canopy Studio: Creating a culture of change in education and inspiring a new generation of young activists for Green Heroes
By The Drum Recommends The Drum Recommends: Commended is highlighting The Canopy Studio who helped Green Heroes create a culture of change in education and inspire a new generation of young activists. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and Read full story › Source: The Drum...
Read MoreBy Lynette Wong Marketing, advertising and communications is a circus – a Neverland for misfits who get bored easily and love to torture themselves constantly with something challenging, seemingly random and shockingly new – basically, the raw ingredients of creativity and innovation. In the agency world, every meeting is a Broadway show, every character has a part to play and the circus performance is always-on (long even after the curtains have fallen). This is true around the world from Singapore to Amsterdam, but especially in New York. In 2018, I was seconded to New York City for one year as part of a Modern Marketing Read full story › Source: The Drum...
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