Posts made in May, 2019

on May 13, 2019

By John Glenday US pancake parlour IHOP has come unstuck with its Mother’s Day promotion, after an image of a stack of pancake stack photoshopped within an ultrasound scan of a woman’s uterus sparked a shitstorm on Twitter. The unorthodox marketing approach was timed to coincide with Mother’s Day in the US, which falls on the second Sunday of May, with the tweet: “If you have pancakes in your tum tum, does that make you a pancake mum mum? Happy Mother’s Day to ALL the moms out there!” If you have pancakes in Read full story › Source: The Drum...

on May 12, 2019

By Kyle O'Brien Not everyone celebrates Mother’s Day on the same day around the globe, but frankly, shouldn’t we celebrate mom every day? Regardless of when the official day may be (in the US it’s May 12), brands everywhere agree that there are plenty of creative ways to pay homage to mothers, even when the most popular gifts are still flowers, cards and hugs. This year, some brands had a good time showing how important mothers are in our lives, while others chose to show some emotion. So, sit down with your mom, call her up or FaceTime her and take a look through Read full story › Source: The Drum...

on May 10, 2019

By Andrew Blustein In March, Google announced it will be moving to a first-price auction model for its publisher exchange and ad server Google Ad Manager by the end of 2019. Today, Google shared updates on what that transition will look like. Currently, Ad Manager can run two different auctions for an ad. A second-price, real-time bidding auction runs among Google’s authorized buyers, which could include Google Ads, Display & Video 360 and other demand-side platforms. That’s followed by a first-price auction, which compares the winning price from the second-price auction with a publisher’s guaranteed and non-guaranteed ad campaigns, as well as bids from Read full story › Source: The Drum...

on May 10, 2019

By Ginger Conlon Telenovelas are known for their fiery passion and drama. That same passion is playing out this upfront season, as Univision Communications and NBCUniversal’s Telemundo Enterprises battle for the attention of US Hispanic audiences and the advertisers attempting to reach them. During Univision’s upfront press preview and Telemundo’s livestreamed upfront, the battle lines were made clear. The two Spanish-language broadcast powerhouses are competing with star-studded scripted and live programming, splashy entertainment, and championship soccer. Executives from each company touted the engagement levels of their audiences, the quality of their content and the opportunities for advertisers. One thing both companies agree on — and Read full story › Source: The Drum...

on May 10, 2019

By Michelle Hill A multi-step buying journey is now the reality for most retailers, but few companies have succeeded in optimising every step of the journey. Consumers themselves are not being helpful either – their behaviours online often appear to be scattered and elusive. Episerver has released a new report with some ‘demystification’ data, showing exactly how modern consumers peruse the web in search of what they need. Below are the key findings, paired with some actionable advice on how retailers should adapt their marketing strategies to win more business in 2019. 98% of online purchases are pre-planned These days even spur-of-the-moment splurges tend Read full story › Source: The Drum...