Posts made in June, 2019

on Jun 24, 2019

By Ellen Ormesher Welcome to The Drum’s Creative Works EMEA, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. Make sure to vote for your favourite campaign by clicking on the stars. For project information, credits and more, click on the Creative Works box to expand to full screen. You can submit your own work via our online form. Make sure to also visit our global Creative Works site to keep up with everything creative going on around the world. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative. <div contenteditable="false" Read full story › Source: The Drum...

on Jun 24, 2019

By Michael Scantlebury I started my career in the London advertising industry in the summer of 2009. At the time, adland in London was an exciting place to be. The city was awash with cool, young, independent creative shops – all making their mark on the industry landscape. All making their mark on the advertising that entertained us, on TV, on billboards and in newspapers. All making their mark on culture. Fast forward 10 years, and the industry landscape looks markedly different. One reason for this – one of the worst things that ever happened to the creative industry, in my opinion Read full story › Source: The Drum...

on Jun 21, 2019

By Andrew Blustein As the Fifa Women’s World Cup (WWC) rages on, Bleacher Report is using its data to win over brands who want to grab on to soccer’s rising popularity in the US. Sunday’s US-Chile match earned 5.41m total viewers stateside, making it the most-watched WWC group stage contest in US history, according to Sports Media Watch. A recent white paper from Bleacher Report, which the digital publisher said it’s using as a tool for brands who want to advertise around soccer, seems to back up the rising popularity of the sport in America. Bleacher Report Read full story › Source: The Drum...

on Jun 21, 2019

By Kyle O'Brien The Cannes Lions International Festival of Creativity came to a close Friday (21 June) and the final batch of Grand Prix winners were named. In addition, the Holding Company of the Year was awarded, and Omnicom again took the prize for the second consecutive year. Omnicom was named Holding Company of the Year based on the work entered in more than 27 categories. Approximately 123 agencies from 35 countries won more than 200 Lions. All three Omnicom creative networks (DDB, BBDO and TBWA) placed in the top five of the Network of the Year category, with DDB Read full story › Source: The Drum...

on Jun 21, 2019

By John Glenday Dunkin’ is pivoting from doughnuts to drinks with its latest product, a timely coffee launched to coincide with the longest day of the year at NYC Pop-Up. Taking its cue from pretentious tech videos the lurid promo assaults your retinas with the coffee brands unique take on a can and straw which even comes with its own quick start guide. ‘Shot in the Dark’ is a blend of coffee and espresso which deftly skirts the current backlash against plastic straws with its own ‘reuseable sipping device’ comprising a telescopic stainless-steel tube with a silicone tip to funnel caffeine Read full story › Source: The Drum...