By Danielle Gibson The Drum DADI Awards are on a mission to share the best practices, companies and people in our industry with our readers to help them make better decisions. Our best in class judges will help us do just that. This year our panel includes experts from: Accenture Interactive, Absolute Vodka, Tealium, Hiscox, Philips, AnalogFolk, IBM Interactive Experience, Wimbledon, The European Tour, Lego, The Trade Desk, British Airways, HSBC, WWF UK, Unilever, CNN and RFRSH. Following is a breakdown on five of our stellar judges: Accenture InteractiveLisa De Bonismanaging directorDe Bonis recently joined Accenture Interactive, with responsibility to drive experience strategy Read full story › Source: The Drum...
Read MoreBy Bjorn Sprengers Just a decade ago, few people would probably have envisioned a world where the concept of ‘trust‘ would become as prominent in their everyday lives as it has. Today we get into cars with complete strangers, lend money to other strangers on the other side of the world, and finance ideas that have no guarantee of ever becoming reality. We sleep in the beds of people we’ve never met while they worry not one iota that we would mess up their homes or worse. Each of these actions indicates a level of trust in the other party to come Read full story › Source: The Drum...
Read MoreBy Staff Writer China is emerging as an innovator nation and is becoming more and more evident. Especially baffling is the rate at which platforms and technology are leapfrogging ahead of those we know in the West. How can we stay up to date to reach those valuable Chinese consumers? And how can we learn from China? To answer these questions, Chinese creative agency Qumin launched a dedicated podcast titled ‘China, WTF?!’, short for ‘What’s the Future’ (of course). We caught up with them to catch the first episode about Influencer Marketing and Live Streaming in China. This episode was hosted Read full story › Source: The Drum...
Read MoreBy Michael Feeley In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to the managing director of creative agency Whippet, Carla Heath. What was your first ever job? Shifting mail sacks for the Royal Mail on a night shift. It’s where I got my guns. Which industry buzzword annoys you most? ‘Romancing’ when it Read full story › Source: The Drum...
Read MoreBy Andrew Blustein Already building out its podcast business with a slew of acquisitions, Spotify is now segmenting users based on podcasts they stream. Up until now, Spotify has only broken down audiences based on their music streaming habits. Today, the company has introduced podcast listener targeting, which allows brands to reach Spotify Free users who listen to podcasts. The new audience tool is available in the US, Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain and Australia. Spotify is focusing the tool in “select markets,” where brands can reach users who listen to categories such as comedy, lifestyle and health, Read full story › Source: The Drum...
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