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Understanding trust: a CMO's most underutilized strategy for growth

on Jun 17, 2019 | 0 comments

By Bjorn Sprengers

Just a decade ago, few people would probably have envisioned a world where the concept of ‘trust‘ would become as prominent in their everyday lives as it has. Today we get into cars with complete strangers, lend money to other strangers on the other side of the world, and finance ideas that have no guarantee of ever becoming reality.

We sleep in the beds of people we’ve never met while they worry not one iota that we would mess up their homes or worse. Each of these actions indicates a level of trust in the other party to come Read full story ›

Source: The Drum