By John Glenday The 2019 Cannes Lions Festival of Creativity, owned by Ascential, has recorded a bumper haul of award entries; driven by the launch of several new categories and the emergence of China and India as serious contenders. In all, the competition has revealed that some 30,953 entries were drawn from 89 countries during a year in which The Creative Strategy Lions and Entertainment Lions for Sport emerged for the first time, drawing 848 and 702 submissions respectively. Numbers were further boosted by a healthy turn-out from China and India, where entries rose by 5% and 8% respectively Read full story › Source: The Drum...
Read MoreBy Katie Deighton Brand safety appeasements aside, Google’s game plan for Cannes is all about diversity and integration: as a theme on seaside panels, as an approach to industry relations and, most importantly, within its product offering as it looks to fend off competition from other platforms. It’s all in the name. For the first time since 2015, Google’s activation on La Croisette during Cannes Lions will be named the Google Beach and not the YouTube Beach. Cynics may say it’s because YouTube is still the problematic cash cow of the Alphabet firm, one that rakes in ad dollars but continually gives its PR Read full story › Source: The Drum...
Read MoreBy Emma Mulcahy 2019 marks the 25th anniversary of the first ever banner ad, created by AT&T. It had a 44% click-through rate, now practically unheard of, and its only call to action was a simple ‘click here’. From humble beginnings, digital advertising has ballooned into a huge, and still growing, global industry – though one not without its challenges. The Drum’s senior reporter Rebecca Stewart sat down with experts from across the digital spectrum to discuss the impact digital advertising has had in shaping and determining the ad industry as we know it today. Here we bring you some of the highlights. 25 Read full story › Source: The Drum...
Read MoreBy John Glenday Sky has redoubled its commitment to broadening the diversity of its in-house creative teams by forging a new partnership with inequality campaigners Pitch to invite underrepresented young people to join its ranks. To achieve this the pair have launched ‘Pitch Our Stories’, an initiative which will task youth leaders across London as well as organisations such as The Prince’s Trust to encourage young people to produce a short piece outlining who they are to Sky. Conceived as an alternative to a formal CV the approach seeks submissions in the form of smartphone clips, short biographies and podcasts as Read full story › Source: The Drum...
Read MoreBy Shawn Lim The WWF has launched a campaign which uses plastic household objects to highlight the amount of plastic that people are ingesting. The campaign, created by Grey, is based on research by WWF which found people were consuming about 2000 small pieces of plastic every week, equivalent to 5 grams a week, 21 grams a month. According to WWF, 5 grams of plastic is the equivalent weight of a credit card. A website has also been set up to allow people to take a test based on their diet, and use the study findings to determine their likely weekly plastic consumption. “These Read full story › Source: The Drum...
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