By Michael Feeley Premium mixer brand Fever-Tree is rolling-out a fresh new campaign featuring their unique Gin & Tonic Pairing Wheel. In collaboration with Amsterdam-based creative agency The Brave New Now, Fever-Tree is running a summer-long ATL campaign to help build awareness of its range of crafted premium tonic waters and help consumers discover the perfect tonic water to match the flavour profile of their preferred gin. Credit: Fever Tree Loading… Based on the simple belief that “if ¾ of your drink is the mixer, mix with the best”, Fever-Tree has now released its innovative Pairing Wheel. The Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Controversies have plagued Huawei over the past year. The BBC has been among the many news outlets to heavily cover its troubles, including a Panorama investigation into the business. But that hasn’t stopped the smartphone maker investing ad dollars with the broadcaster. Huawei will launch an extensive marketing campaign later this year that’s been created by BBC StoryWorks, the branded content agency for the broadcaster’s commercial arm. This campaign will look to “tell the history” of a Chinese company under intense scrutiny from politicians and business leaders with work set to run across BBC Worldwide platforms. This year saw concerns Read full story › Source: The Drum...
Read MoreBy Ruben Schreurs Whoever thinks procurement is a dusty back office function is dead wrong, at least when it comes to marketing procurement. The paradigm of procurement’s role in marketing and media management being toxic and damaging strategic partnerships through radical cost cutting might have been true in the past, but could not be further from the truth based on my experience. We get to work together with procurement professionals on a daily basis, which has been incredibly interesting as the average willingness to learn and properly understand the category they source is very high. What started happening not too long ago Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Japanese beauty brand Shiseido is well known for its cutting edge approach to both product and communications but keeping up with consumers is still a challenge. The company recently announced a major investment into building a Global Innovation Centre (GIC), on top of investments into a travel retail HQ in Singapore, where ad campaigns like High School Girl in 2015 were way ahead of the zeitgeist. Moves like this and more are needed, according to Pranay Mehra, vice president of digital and e-commerce at Shiseido Asia Pacific, as the needs of its Read full story › Source: The Drum...
Read MoreBy Nadya Powell Our latest interview in the Token Man series sees Utopia co-founder Nadya Powell ask Bruce Daisley how we can change the narrative. Bruce is VP EMEA at Twitter, author of The Joy of Work, a book about workplace culture, and host of the number one business podcast, Eat Sleep Work Repeat. Nadya Powell (NP): As you talked at our conference on Masculinity in the Workplace late last year, I thought I would ask why you think traditional constructs of masculinity are harming men and others in the workplace? Bruce Daisley (BD): I have grown up and Read full story › Source: The Drum...
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