Fever-Tree helps UK drinkers perfectly pair their G&Ts this summer

By Michael Feeley

Premium mixer brand Fever-Tree is rolling-out a fresh new campaign featuring their unique Gin & Tonic Pairing Wheel.

In collaboration with Amsterdam-based creative agency The Brave New Now, Fever-Tree is running a summer-long ATL campaign to help build awareness of its range of crafted premium tonic waters and help consumers discover the perfect tonic water to match the flavour profile of their preferred gin.

Based on the simple belief that “if ¾ of your drink is the mixer, mix with the best”, Fever-Tree has now released its innovative Pairing Wheel. The Read full story ›

Source: The Drum