Posts made in July, 2019

on Jul 30, 2019

By John McCarthy Video advertising company Teads has launched a new product charging brands only for viewable ad placements. To guarantee buyers 100% viewability, advertisers will only pay for spots that fulfil their specific viewability criteria. Advertisers can choose to set their viewability standard. Any buys that fail to fulfil the standard will not be billed. To deliver this, it will measure the total viewable exposure time of each ad impression for all viewable CPM and cost per completed view buys. It is collaborating with Oracle Data Cloud’s Moat services to deliver the feature serving as a 3rd party verification vendor to measure Read full story › Source: The Drum...

on Jul 29, 2019

By John Glenday Newspaper publisher Reach has confirmed a change at the top with chief executive Simon Fox making way for his successor Jim Mullen on 16 August. Mullen arrives at Reach from Ladbrokes Coral where he also served as chief executive in a career which includes product management and digital strategy roles at News International as well as 11 years in the advertising industry. Fox said: “There is never an ideal time to leave an organisation, but if there were it would be now. The integration of the Express and Star has been completed, digital growth is accelerating Read full story › Source: The Drum...

on Jul 29, 2019

By Chris Sutcliffe Experiential marketing’s time has come. Changing retail conditions, a younger generation that prioritises experiences above physical acquisitions, and widespread availability of new technology are all contributing to experiential marketing climbing brands’ list of priorities. To determine what the future of experiential marketing will look like, The Drum invited members of The Drum Network to a roundtable discussion to explore the evolution and endgame of experiential. The rise and fall of the gimmick-as-experience industry, whether that was painting a monument a virulent colour or floating a statue down the Thames, has led to a marketing industry that is older and wiser about Read full story › Source: The Drum...

on Jul 29, 2019

By John Glenday Newly installed British prime minister Boris Johnson is reportedly ready to blitz Britain with its biggest ever peacetime advertising campaign as part of his last-ditch effort to win over doubters to the merits of a ‘no-deal’ exit from the European Union. The huge PR campaign would saturate billboards, television and radio with messages of positivity about Britain’s future as Johnson seeks to fully harness the machinery of government to prepare the country to go it alone. Citing a Treasury source, The Telegraph puts the advertising bill for the next three months alone at £100m, a significant slice of Read full story › Source: The Drum...

on Jul 27, 2019

By Stephen Lepitak In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to Jessica Walsh, founder of the new design studio &Walsh. What was your first-ever job? When I was 11, I created an HTML help site that generated revenue from Google ads. Which industry buzzword annoys you most? Is buzzword a buzzword? That word is annoying too. Read full story › Source: The Drum...