By Andrew Blustein Amazon is making its connected TV inventory more widely available, announcing Friday (26 July) partnerships with Dataxu and The Trade Desk. Media buyers could previously only access Fire TV inventory through Amazon’s demand-side platform (DSP). Now the tech giant is allowing advertisers to execute private marketplace deals with two of the industry’s largest DSPs. Dataxu’s chief executive officer Mike Baker called the move a game changer. “It will catalyze an already-hot programmatic CTV ad market,” said Baker. “Our CTV marketplace has already scaled to over 15 billion premium CTV app impressions per month and growing, and Amazon Publisher Service supply will Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien T-Swizzle is becoming the face and soundtrack for Capital One for years to come. Taylor Swift and Capital One have signed a multi-year partnership which will see the pop star give special access opportunities exclusively for Capital One customers and more. The financial-musical pairing launches with the release of a new television commercial highlighting the Capital One Savor card, which allows customers to earn unlimited 4% cash back on dining and entertainment purchases. The spot features Swift and her song Me! from her new album Lover. It shows Swift as a bumbling diner server as well as a clumsy bartender and Read full story › Source: The Drum...
Read MoreBy John McCarthy Social network Twitter continues to grow, reporting a profit of $37m for the second quarter as its revenue and its user base grew. Total ad engagements were up 20% in a year, bringing it to $727m for the quarter (up 21%). Data licensing was up 4% to $114m. Revenue was split $455m in the US against $386m, internationally. The US grew at twice the rate of international at 24%. It said video ad formats continued to show strength, pointing at the Video Website Card, In-Stream Video Ads, and First View ad formats. Data licensing and other revenue totaled $114m, an Read full story › Source: The Drum...
Read MoreBy John Glenday Diageo’s marketing spend for the last year jumped by 8% to over £2bn, contributing to sales of £12.9bn, up 5.8% from last year. Marketing investment surged worldwide to £2,042m (up from £1,882m) with the North American market leading the charge with 11% growth, which combined with the use of new analytic tools to improve the effectiveness of each pound spent to boost investment returns, the drinks giant has revealed. In the Asia-Pacific region, the comparable rate of growth was put at 7%, buoyed by increased investment in Chinese white spirits, Johnnie Walker and scotch malts across China as well Read full story › Source: The Drum...
Read MoreBy John Glenday Facebook has proven its resilience in the face of multiple social, political and regulatory challenges by posting a healthy 28% year-on-year rise in ad revenues over the second quarter to reach $16,624m. Healthy advertising figures rest on a backbone of 1.59bn daily active users throughout the month of June, itself an 8% increase year on year – with the comparable figure for the wider Facebook ‘family’ (including Instagram, WhatsApp and Messenger) put at 2.1bn. Commenting on the results Mazen Hussain, director of paid media and creative at Croud said: “… we’re seeing the impact of the privacy controversies Read full story › Source: The Drum...
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