Amazon is making its connected TV inventory more widely available, announcing Friday (26 July) partnerships with Dataxu and The Trade Desk.
Media buyers could previously only access Fire TV inventory through Amazon’s demand-side platform (DSP). Now the tech giant is allowing advertisers to execute private marketplace deals with two of the industry’s largest DSPs.
Dataxu’s chief executive officer Mike Baker called the move a game changer.
“It will catalyze an already-hot programmatic CTV ad market,” said Baker. “Our CTV marketplace has already scaled to over 15 billion premium CTV app impressions per month and growing, and Amazon Publisher Service supply will Read full story ›
Source: The Drum
Industry News